young卡,招行换汤不换药
我搜索了一下,发现young卡除了界面
基本上没有特别针对学生的
发卡政策只是对以往的发卡策略的明晰化和公开化
是对发卡的一种品牌细分
现在形成了女性的瑞丽卡
成功男性的黑金白金
针对年轻的young卡
现在只有招行的卡品牌形成了自己的一个体系
估计招行还会有夕阳卡,针对老年人……(乱想的)
只是young现在还有些政策没有针对性
比如说特约商户的细分和回馈政策(我觉得动感地带做的不错)
About The Author
黄大少
生活苦不苦，嚼嚼咽了。
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